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Privacy Policy

Last updated: November 1, 2025

Get Quotes How it works
What to expect

Last updated: November 1, 2025

  1. Who we are

We operate an information and lead‑generation platform that helps homeowners research solar energy and connect with independent solar providers (“Partners”).

  1. Scope
    This Policy explains how we collect, use, disclose, and protect personal information when you visit the Site, use our tools, request quotes, or contact us. It also describes your privacy rights and choices.

  2. Personal information we collect
    We collect information directly from you, automatically from your device, and from service providers/partners.

A) Information you provide

  • Contact details: name, email, phone number, address, ZIP, state
  • Project details: home ownership, monthly bill estimate, roof type, interest in batteries/EV charging
  • Communications: messages, emails, support requests, feedback
  • Preferences and consent: marketing opt‑ins/opt‑outs, inquiry context

B) Information collected automatically

  • Device and usage data: IP address (or truncated IP), browser, device type, pages viewed, referring URLs, UTM parameters, timestamps, approximate location inferred from IP/ZIP
  • Cookies and similar technologies: for core functionality, analytics, fraud prevention, and (if enabled) advertising/retargeting

C) Information from partners/service providers

  • Lead form provider: we embed a third‑party form to securely process quote requests
  • Analytics and measurement: page performance, events, conversions
  • Installer/Partner updates: status of your inquiry (e.g., contacted, scheduled, completed), when shared back to us
  1. How we use personal information
  • Provide and operate the Site, tools, and calculators
  • Process your quote request and match you with Partners based on ZIP, project details, and availability
  • Communicate with you about your request; respond to questions and support issues
  • Improve content, features, and user experience; prevent fraud and abuse
  • Comply with legal obligations and enforce our Terms of Use
  • (If you consent or as permitted by law) send relevant updates, tips, or offers
  1. When we share personal information
    We share information only as described below:
  • With Partners (solar providers) to fulfill your quote request
  • With service providers (data hosting, lead form platform, analytics, anti‑fraud, customer support) bound by contract to use data only on our instructions
  • With affiliates or in a business transfer (merger, acquisition, financing, sale of assets), subject to this Policy
  • For legal reasons (subpoena, court order, to protect rights, safety, and security)
    We do not sell your personal information for money. Under California law, “sale” or “share” can include some advertising and cross‑context behavioral activities; see Section 10 for your choices.
  1. Cookies and similar technologies
    We use necessary cookies for core functionality and may use:
  • Analytics: understand usage and improve the Site (e.g., aggregated traffic statistics)
  • Performance and security: load balancing, fraud/abuse mitigation
  • Advertising (if enabled): to measure conversions or limit duplicate ads
    Your choices:
  • Browser controls: block or delete cookies (may affect functionality)
  • Global Privacy Control (GPC): we honor GPC signals as an opt‑out of sale/share where required
  • Do Not Sell/Share: see Section 10 for state privacy opt‑outs
  1. Lead forms and Partners
    When you submit the quote form, we process your request and may share your details with one or more Partners that serve your area. Partners are independent third parties; their use of your information is governed by their privacy policies and contracts with you. We encourage you to review their privacy practices and licenses before proceeding.

  2. Legal bases (EEA/UK visitors)
    If you are in the EEA/UK, we process personal data on these legal bases:

  • Contract: to provide requested services (e.g., matching your quote request)
  • Legitimate interests: Site security, fraud prevention, product improvement, limited direct marketing
  • Consent: where required (e.g., certain marketing cookies or communications)
  • Legal obligation: compliance with applicable laws
  1. Data retention
    We keep personal information only as long as necessary to fulfill the purposes described here, including:
  • Leads and inquiries: typically [12–24 months] after last activity (or longer where required for compliance)
  • Communications/support: per legal retention rules
  • Analytics logs: retained in aggregated or de‑identified form where possible
    We delete or de‑identify data when it is no longer needed.
  1. Your privacy rights and choices
    A) Email/SMS/Calls
  • Emails: click unsubscribe or email [email protected]
  • SMS: reply STOP; for calls/SMS from Partners, opt out directly with them

B) Cookies/ads

  • Use browser settings to block cookies
  • We honor Global Privacy Control (GPC) signals

C) U.S. state privacy rights (e.g., CA, CO, CT, VA, UT)
Depending on your state, you may have the right to:

  • Know/access the categories and specific pieces of personal information we collected about you
  • Delete personal information
  • Correct inaccuracies
  • Opt out of sale/share or targeted advertising
  • Limit use/disclosure of sensitive personal information (we do not intentionally collect sensitive information for profiling)
  • Non‑discrimination for exercising your rights
    How to exercise: submit a request at email [email protected]. We will verify your identity (e.g., email verification or additional info). You may use an authorized agent (with written authorization). If we deny your request, you may appeal by emailing [email protected] with subject “Appeal.”

D) California “Shine the Light”
California residents can request a list of third parties to whom we disclosed personal information for their direct marketing in the preceding year (we do not disclose for such purpose without your consent). Contact [email protected].

  1. Children’s privacy
    The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 (or under 16 in certain jurisdictions) without appropriate consent. If you believe a child provided us information, contact [email protected] and we will delete it.

  2. Security
    We use reasonable administrative, technical, and physical safeguards designed to protect personal information (e.g., HTTPS/TLS, access controls, logging). No method of transmission or storage is 100% secure; please use the Site accordingly.

  3. International data transfers
    If you are outside the United States, your information may be processed in the U.S. and other countries that may have different data protection laws than your country. Where required, we use appropriate safeguards (e.g., standard contractual clauses) for cross‑border transfers.

  4. Third‑party websites and services
    Links to third‑party sites are provided for convenience. We are not responsible for their content or privacy practices. Review their policies before providing personal information.

  5. Changes to this Policy
    We may update this Policy from time to time. The “Last updated” date indicates when changes took effect. Material changes will be posted on the Site; your continued use after changes means you accept the updated Policy.

  6. Contact us
    Questions or requests about this Policy or your personal information:

State‑specific notices (summary)
California (CPRA)

  • Categories collected: identifiers (name, email, phone, IP), commercial information (inquiry details), internet/usage data (device, pages, UTM), geolocation (approximate), inferences (interest level)
  • Sources: you, your device, service providers, Partners
  • Purposes: as stated in Sections 4–5
  • Sharing: with service providers and Partners to process your request; “sale/share” as defined under CPRA may include certain advertising activities (you can opt out)
  • Retention: as outlined in Section 9
  • Rights: access, delete, correct, portability, opt out of sale/share and targeted advertising, limit sensitive PI (not collected for profiling), non‑discrimination

Colorado, Connecticut, Virginia, Utah

  • Similar rights to access/delete/correct/opt‑out of targeted advertising/sale; submit a request via our web form or email; appeal rights available for denials.

Additional notes for transparency

  • Lead form provider: We embed a third‑party form hosted at [lead provider domain]. Your submission is transmitted securely to our systems and shared with selected Partners to fulfill your request. See their privacy policy for their processing details.
  • Communications consent (TCPA): By providing your number, you consent to be contacted about your inquiry (you can opt out as noted above). Consent is not a condition of purchase.

How to implement on your page

  • Paste the policy into /privacy-policy/ (our template page is ready).
  • Add a “Do Not Sell or Share My Personal Information” link in your footer to /privacy/opt-out (we can wire up the opt‑out handler to set a cookie/flag and honor GPC).
  • Add a short “Data Requests” page at /privacy/request with a simple form (name, email, request type) that emails [email protected] or creates a ticket.

If you want, I can:

  • Wire the /privacy/opt-out and /privacy/request endpoints (PHP template + minimal form),
  • Add a small banner in the footer that surfaces state privacy rights for CA/CO/CT/VA/UT visitors detected by IP or selected manually.